This online demo shows Half Minute Media’s ad replacement technology running on a live TV broadcast.
Our system identifies the start and end of commercial breaks by analysing audio and video features of the incoming broadcast. With an emphasis on avoiding false positives, a definitive match can be declared in under one second. Following detection, the system physically switches output to a source hosting alternative content for the duration of the broadcast ad break. Alternate content can include video ads, static posters, formated URLs with live data, and social media feeds.
In this demo we trigger a live TV squeezeback every two minutes while between ad breaks. When we detect and replace commercial breaks we keep the live TV feed visible in a picture in picture window to allow you to monitor the accuracy of our system. In a production version of the system there would be no picture in picture element unless specified.
Please contact us to discuss what we can do for you or to arrange a bespoke demo.